Tuesday, 5th June 2018
‘Ambush marketing’ isn’t anything new. It’s been around for a long time. Some refer to it as ‘guerilla marketing’ while others just call it ‘piggybacking’. It all amounts to the same thing.
Tuesday, 27th March 2018
Like many companies, we’ve been grappling with the issues in and around the General Data Protection Regulations (GPDR) which come into force in May.
Tuesday, 21st November 2017
It’s no surprise that in recent years as social media has become increasingly mainstream, the PR industry has taken a new digital perspective. Gone are the days where you had to switch on the television, or buy your local newspaper to be updated on the latest headlines. Nowadays you can easily scroll through your Twitter feed to see the latest updates instantly.
Tuesday, 10th October 2017
As we come closer to the end of 2017, we’re already looking ahead to some potential key social media trends for next year.
Tuesday, 22nd August 2017
Up until recently the corporate video had long been considered a luxury item. This was primarily down to the high cost associated with the filming and the time consuming editing. Larger companies were the only ones in a position to justify the investment, due to their superior marketing budgets
Monday, 5th June 2017
Hashtags started as a way to group data together on Twitter, but have since become the most effective way for brands to initiate conversations with their followers and promote their products and services to new users.
Wednesday, 22nd March 2017
Every year that passes, the PR industry grows with more consultants while journalists are rapidly declining. PR consultants can feel they are being ignored by the media, and journalists with limited time and resources get frustrated by PR’s wasting their time with pitches which are irrelevant or frivolous.
Thursday, 23rd February 2017
It’s no secret that many businesses, brands and individuals around the world are making the most of Instagram and using the thriving app to their marketing advantage. Before we explore why this is, it’s important that we address what kind of app Instagram is.
Friday, 27th January 2017
It wasn’t long ago that live tweeting was the ideal way to let your social media audience know what was happening at live events or a press launch. It offered audiences a quicker source of information than traditional PR and allowed more people to contribute with broadcast mediums, such as TV or radio. But is live tweeting now being overtaken by live social media video broadcasts?