Wrightbus – Press Launch for the SRM

NC Creative had to arrange a press launch for the new Wrightbus SRM double deck bus, featuring the Volvo B5LH Euro 6 chassis.  The London Transport Museum was selected as the venue as it had a clear close synergy with the bus, which was parked outside for journalists to view.

We organised the venue and running order for the day, invited and co-ordinated the industry editors and journalists, as well as writing all press material for the information packs given out at the launch. The event was attended by all the key trade press journalists, this ultimately generated a high level of print and online coverage for the client.

Back to portfolio