The BID team decided it was time for their InSolihull magazine to have a refresh. The brief was to create a publication that looked and felt like a magazine that could sit on newsstands next to high end fashion and general interest ‘glossies’. In addition, there was the desire to appeal to a wider audience with content that would engage everyone from shopaholics to business professionals.
NC Creative achieved this through changing the size of the publication and materials used, as well as the addition of a magazine within a magazine, “inbusiness”. The new look publication was well received and is now going from strength to strength, growing in size and distribution.
Content tailored to Solihull businesses
Digital magazine also available