For Solihull BID’s first ever Fashion Week event NC Creative’s brief was to build awareness, drive engagement and showcase the retailers in the town. The design for all collateral had to encompass the fact that Solihull has a wide retail offering with high street brands and independents that can only be found in Solihull.
As a result of the campaign, spending increased in the retail outlets throughout Fashion Week and in the period following the event. We created 15,000 voucher booklets featuring offers from a range of shops and stores. The campaign also included posters, press advertising, flyers, online banners, a magazine and even a catwalk backdrop.
Fashion show event
Fashion week voucher booklet