Friday, 28th November 2014
Christmas shopping is no doubt on everyone’s mind on a day like Black Friday. This relatively new phenomena here in the UK has added even greater emphasis to our shopping culture and has prompted me to reflect on the seasonal advertising campaigns of the UK’s biggest retailers.
Monday, 6th October 2014
Fresh out of college and ready for a new challenge, I took an excellent opportunity to join the NC Creative Group team on an internship. My aim was to expand my knowledge of PR and marketing and I couldn’t have come to a better place to do so!
Friday, 12th September 2014
Prior to Apple’s big announcement of 9th September, there was the usual hype, excitement, news stories and overall anticipation. As always, it’s hard not to get caught up in it all.
Friday, 1st August 2014
Marketing with written copy is as powerful as ever, but many companies are forgetting this ‘lost art’. Here is some advice to help you get ahead of the pack by bringing your words alive to better engage your audience.
Wednesday, 9th July 2014
Before we answer this question, firstly it is important we truly understand what advertisements are all about, what is the actual point of an advert other than to encourage the general public to become consumers?
Thursday, 26th June 2014
Traditionally England’s presence in the FIFA World Cup adds millions of pounds to the British economy.
Monday, 19th May 2014
The business is now in its thirteenth year and I am surprised – albeit pleasantly - at how often I am now asked to give my thoughts and advice on growing a business.
Wednesday, 2nd April 2014
A question I get asked regularly by friends, colleagues and clients is what is going to be the next big thing in social media?
Friday, 28th February 2014
Adverts are often moments of escape and aspiration, be they in a magazine or on a rugby pitch or a digital platform.
Tuesday, 11th February 2014
I have heard websites described as a window to the world, and as my experience of website development has grown, this analogy has become ever more pertinent.