Friday, 28th November 2014

The holidays are coming

Christmas shopping is no doubt on everyone’s mind on a day like Black Friday. This relatively new phenomena here in the UK has added even greater emphasis to our shopping culture and has prompted me to reflect on the seasonal advertising campaigns of the UK’s biggest retailers.

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Monday, 6th October 2014

The benefits of new technology

Fresh out of college and ready for a new challenge, I took an excellent opportunity to join the NC Creative Group team on an internship. My aim was to expand my knowledge of PR and marketing and I couldn’t have come to a better place to do so!

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Friday, 12th September 2014

New products and new hope for Apple

Prior to Apple’s big announcement of 9th September, there was the usual hype, excitement, news stories and overall anticipation. As always, it’s hard not to get caught up in it all.

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Friday, 1st August 2014

Some tips to help you revive the ‘lost art of copywriting’

Marketing with written copy is as powerful as ever, but many companies are forgetting this ‘lost art’. Here is some advice to help you get ahead of the pack by bringing your words alive to better engage your audience.

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Wednesday, 9th July 2014

Which summer themed Advertising has the greatest impact on the general public?

Before we answer this question, firstly it is important we truly understand what advertisements are all about, what is the actual point of an advert other than to encourage the general public to become consumers?

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Thursday, 26th June 2014

Disastrous World Cup on the field but what about off it?

Traditionally England’s presence in the FIFA World Cup adds millions of pounds to the British economy.

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Monday, 19th May 2014

A dozen things that I have learned along the way

The business is now in its thirteenth year and I am surprised – albeit pleasantly - at how often I am now asked to give my thoughts and advice on growing a business.

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Wednesday, 2nd April 2014

What is the next big thing in social media?

A question I get asked regularly by friends, colleagues and clients is what is going to be the next big thing in social media?

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Friday, 28th February 2014

How a clever advert can lift your spirits

Adverts are often moments of escape and aspiration, be they in a magazine or on a rugby pitch or a digital platform.

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Tuesday, 11th February 2014

The Challenges of Website Development

I have heard websites described as a window to the world, and as my experience of website development has grown, this analogy has become ever more pertinent.

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