Friday, 31st July 2015

Why music festivals are now breeding grounds for ‘experimental marketing’

Two thirds of music fans say that they think brands enhance the festival experience. But, as marketers face growing pressures to stand out and win the favour of festival crowds, simply putting up signs and handing out freebies isn’t cutting it anymore.

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Friday, 10th July 2015

Knowledge is power

Two hopeful candidates turn up for an important job interview.

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Thursday, 25th June 2015

Marketing to the #Selfie Generation

The way the youth of today communicate is a world away from when their parents came of age in the late 60s and 70s. Smart phones, social media and the speed of communication has completely changed the way we interact, communicate and are entertained.

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Friday, 12th June 2015

Rise of the machines?

We’ve all seen the brilliant movie ‘Terminator 2 – the Rise of the Machines’ where the people of the Earth become enslaved to technology and machines who subjugate and rule the lives of the remaining, long suffering human race.

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Friday, 29th May 2015

The future is now – Up Periscope

In 1949 George Orwell published his best selling dystopian novel 1984, which presented a futuristic world of perpetual war, omnipresent government surveillance and public manipulation.

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Thursday, 7th May 2015

The views of a first time voter

Where do I start? That’s the issue that I face when I come to choosing who to vote for at the general election.

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Friday, 28th November 2014

The holidays are coming

Christmas shopping is no doubt on everyone’s mind on a day like Black Friday. This relatively new phenomena here in the UK has added even greater emphasis to our shopping culture and has prompted me to reflect on the seasonal advertising campaigns of the UK’s biggest retailers.

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Monday, 6th October 2014

The benefits of new technology

Fresh out of college and ready for a new challenge, I took an excellent opportunity to join the NC Creative Group team on an internship. My aim was to expand my knowledge of PR and marketing and I couldn’t have come to a better place to do so!

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Friday, 12th September 2014

New products and new hope for Apple

Prior to Apple’s big announcement of 9th September, there was the usual hype, excitement, news stories and overall anticipation. As always, it’s hard not to get caught up in it all.

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Friday, 1st August 2014

Some tips to help you revive the ‘lost art of copywriting’

Marketing with written copy is as powerful as ever, but many companies are forgetting this ‘lost art’. Here is some advice to help you get ahead of the pack by bringing your words alive to better engage your audience.

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