Thursday, 25th June 2015

Marketing to the #Selfie Generation

The way the youth of today communicate is a world away from when their parents came of age in the late 60s and 70s. Smart phones, social media and the speed of communication has completely changed the way we interact, communicate and are entertained.

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Friday, 12th June 2015

Rise of the machines?

We’ve all seen the brilliant movie ‘Terminator 2 – the Rise of the Machines’ where the people of the Earth become enslaved to technology and machines who subjugate and rule the lives of the remaining, long suffering human race.

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Friday, 29th May 2015

The future is now – Up Periscope

In 1949 George Orwell published his best selling dystopian novel 1984, which presented a futuristic world of perpetual war, omnipresent government surveillance and public manipulation.

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Thursday, 7th May 2015

The views of a first time voter

Where do I start? That’s the issue that I face when I come to choosing who to vote for at the general election.

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Friday, 28th November 2014

The holidays are coming

Christmas shopping is no doubt on everyone’s mind on a day like Black Friday. This relatively new phenomena here in the UK has added even greater emphasis to our shopping culture and has prompted me to reflect on the seasonal advertising campaigns of the UK’s biggest retailers.

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Monday, 6th October 2014

The benefits of new technology

Fresh out of college and ready for a new challenge, I took an excellent opportunity to join the NC Creative Group team on an internship. My aim was to expand my knowledge of PR and marketing and I couldn’t have come to a better place to do so!

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Friday, 12th September 2014

New products and new hope for Apple

Prior to Apple’s big announcement of 9th September, there was the usual hype, excitement, news stories and overall anticipation. As always, it’s hard not to get caught up in it all.

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Friday, 1st August 2014

Some tips to help you revive the ‘lost art of copywriting’

Marketing with written copy is as powerful as ever, but many companies are forgetting this ‘lost art’. Here is some advice to help you get ahead of the pack by bringing your words alive to better engage your audience.

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Wednesday, 9th July 2014

Which summer themed Advertising has the greatest impact on the general public?

Before we answer this question, firstly it is important we truly understand what advertisements are all about, what is the actual point of an advert other than to encourage the general public to become consumers?

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Thursday, 26th June 2014

Disastrous World Cup on the field but what about off it?

Traditionally England’s presence in the FIFA World Cup adds millions of pounds to the British economy.

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