Monday, 5th June 2017
Hashtags started as a way to group data together on Twitter, but have since become the most effective way for brands to initiate conversations with their followers and promote their products and services to new users.
There are a variety of reasons for businesses to initiate a campaign on social media, including launching a new product, attracting new followers or celebrating an achievement. Whichever way you look at it, competitions and campaigns are an effective and quick way to increase engagement on social media.
Wherever you look these days, companies are running social media campaigns with visible hashtags to encourage engagement and gain traction. But what is the benefit of a campaign and how can it work for your business?
At NC Creative, we have initiated some award winning social media campaigns and helped all our social media clients to significantly increase their audience. But, planning is crucial to ensure a successful outcome and below, we have outlined some tools we use to help our clients enjoy social media success.
What would you like to accomplish?
Setting clear goals for your campaign is the first step to ensuring a positive outcome. Do you want to create a ‘buzz’, increase your audience or gather brand mentions? Once you have set your focus, you can determine how your campaign can work towards your business goals.
What social networks will work best?
It’s not a one size fits all approach, not every social media platform will be the right choice for your campaign. Your target audience must be reflected in the channel you choose and the demographics of each differ significantly.
Interact with your audience
Once your campaign begins and your participants start responding with the selected hashtag, make sure you ‘like’ and ‘comment’ to everyone who is positively engaging with you. Quick responses and colloquial conversations give your brand a human quality and validates your social media presence.
Share your content
As your campaign gains traction, take some of the best, on-brand comments and share them on your marketing channels, through e-newsletters, on the company’s website and even on packaging of products. Maximising this content is one of the easiest ways to garner customer loyalty and keep them coming back for more.
Measure your success
Once your campaign comes to a close, analyse your data against your goals. What worked, what didn’t and what have you learned about your followers that may help your brand go from strength to strength in the future.
These few simple points can help you ensure an effective outcome. If you would prefer someone to manage the campaign for you, contact NC Creative Group on 0121 711 6510.