Tuesday, 22nd August 2017
Up until recently the corporate video had long been considered a luxury item. This was primarily down to the high cost associated with the filming and the time consuming editing. Larger companies were the only ones in a position to justify the investment, due to their superior marketing budgets
Monday, 5th June 2017
Hashtags started as a way to group data together on Twitter, but have since become the most effective way for brands to initiate conversations with their followers and promote their products and services to new users.
Wednesday, 22nd March 2017
Every year that passes, the PR industry grows with more consultants while journalists are rapidly declining. PR consultants can feel they are being ignored by the media, and journalists with limited time and resources get frustrated by PR’s wasting their time with pitches which are irrelevant or frivolous.
Thursday, 23rd February 2017
It’s no secret that many businesses, brands and individuals around the world are making the most of Instagram and using the thriving app to their marketing advantage. Before we explore why this is, it’s important that we address what kind of app Instagram is.
Friday, 27th January 2017
It wasn’t long ago that live tweeting was the ideal way to let your social media audience know what was happening at live events or a press launch. It offered audiences a quicker source of information than traditional PR and allowed more people to contribute with broadcast mediums, such as TV or radio. But is live tweeting now being overtaken by live social media video broadcasts?
Tuesday, 1st November 2016
In order for any business to connect with consumers, it is important to go back to the drawing board and identify its core values and beliefs.
Wednesday, 5th October 2016
Are you wary of taking the leap of faith with your business and jumping onto Social Media? Don’t fear! It’s not quite as scary as it may seem. The reasons why your company should be on Social Media can be split into the three C’s – Customer, Control, Celebration.
Tuesday, 6th September 2016
There is a well-known saying that ‘a picture speaks a thousand words’. This has always been the case for those of us who work in PR - we can write the best, sparkling piece of editorial copy imaginable, but having the right picture to support a great story can make the difference between getting the front page lead or a few lines several pages into the publication.
Tuesday, 23rd August 2016
It’s 11am and I’m looking at my step-o-meter. 1,500 steps. By my calculations, unless I go to the gym, or for a walk, I’m not going to reach my daily 10,000 step target. Time for a quick energy snack, a change of clothes and a quick scroll through my Instagram feed to get that inspirational video to really get me in the mood.
Monday, 1st August 2016
Across the country social media managers and marketing professionals are eagerly planning and implementing their summer social media content strategy. But if your company had planned to wish our GB Olympic athletes, such as Mo Farah or Jessica Ennis-Hill, all the best via social media then it might be time for a drastic re-think.